Mission: Communicate

Community building sites fit people like authors, speakers, bloggers, photographers, designers, educators, influencers, etc. The priority: “having a community of like minded people is the one focus that I should concentrate on.”

You have a significant measure of control over WHAT happens WHEN a 404 is experienced. A moment of frustration can be turned into a laugh, a smile of appreciation or perhaps even inspiring an action/exploration that the reader had not considered. The choice of how the 404 error is handled on your website is up to you.