Rob Severson wrote a book. He’s been coaching himself and others in the journey of life, peace and provision for a good number of years. Now he’s gone public, persevered in the process of becoming an author and published his contribution for all to see.

Rob’s site needed additional function so he could sell his book through the website. His first question when he called to discuss this next new development was, “Have you written a book? Do you want to?” He then went on to describe what it is like to accomplish a goal like this – he jumps into the coaching, encouraging role effortlessly – even in the process of requesting specific developments on his website.

Here is what was done to go live with his book on his own site:

Latest goodness from Rob:

  • Craft a Clean Layout where the book content is described
  • Install and configure a shopping cart with pricing based on number of books purchased
  • Update each page of his site with a “Check out My New Book” link
  • Optimize all the above for search engine and real people interaction
  • Include a hidden/protected page for Rob to place special priced orders for non-profit and interested groups he’s connected with

The new layout and order pages make use of the WordPress publishing platform, xhtml and css. Google cached the new pages almost immediately and more importantly his traffic went up 56% the first month. Here’s to hoping for much more action on Rob’s site!

Rob SeversonWhat do you like about this approach to selling a book online? Head over to Rob’s site and congratulate him – tell him what you like about his online contribution!

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2 Responses to “Rob Wrote His Book”

  1. Rob 04. Apr, 2009 at 4:29 pm #

    Thanks Tim
    You have been great support the past few years that I have had a web site.
    Couldn’t do this stuff without you!

  2. Tim 05. Apr, 2009 at 1:35 am #

    Rob,
    You are quite welcome. I am excited to see your message get to the intended recipients. Oh – and when should I expect my copy of your book?! Keep up the good work Rob.