Today marks the first day of writing a better blog. And believe me, this is as good a time as any for this blog to take on some serious “better-ment” for this blog.
The assignment for today focused on the 100-150 words that describe what it is you blog about; an elevator pitch for your blog. Once decided upon what it is then keep it in front of you. Incorporate it into your tagline, your conversations, business card, etc. Shape it, then let it shape all your communication as you move forward from there.
Why this is important to me:
- My interests are so broad – containing my interests in a singular statement helps me categorize the various interests
- My passion is focused – and yet easily buried by my various commitments. Perhaps the commitments need refining to more accurately reflect person strengths
- You will be able to more quickly find useful reading as this site becomes more focused.
- A narrower definition of content is more able to ”hit the mark“. You’ll know if you’ve landed on a site that can do what you need it to do.
Another application of less = more. Or stated another way, more focus = less waste of effort, time, and money. Who could have thought that could all be contained in the “elevator pitch” of your blog? Are you taking the 31 days to a better blog? Sign up here and give a shout out below. See you there!
(Note: what would you say the elevator pitch of this site is? How easy did you personally find Darren’s first assignment?)
I’m looking forward to keeping up with the transformation of your blog. As for the elevator pitch I don’t know where I would start. You create great sites and focus on quality service…I guess maybe start there? What about educating people about the best ways and mediums to communicate? You know, “mission:communicate” is it your mission as well as the people you work with?
James, you and me both
The pitfall I find myself in is that I am not a blogger. I love WordPress, love introducing others to the potential of blogging, enjoy tweaking and optimizing other people’s websites – but blogging is a skill which not being natural to me – I must learn. Maybe you could coach me on that aspect?
Cool